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Since Being A Member Of The Fitness Marketing Agency, We've Gone From 15 - 130 Clients & Have Opened Up A Second Facility!

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About Ricky Berry

Who? Ricky Berry

Date Joined: January, 2015

Problem: Ricky was a gym floor personal trainer who’s income was capped as he couldn’t fit anyone else into his schedule.

Solution: Joined Fitness Marketing Agency!

Did it work? Yes! He has gone from gym floor personal trainer to a real business owner with two studios. Not much to say on this really except he experienced FAST growth and built the business of his dreams.

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Tell us a little bit about your fitness business

Josh - Transformation Fitness started from very humble beginnings in Bath Lane. It was a warehouse with not a lot in it. Certainly no astro-turf, no carpet tiles and hardly any kit. It was you typical start up, one bench, one set of dumbells! Now, we have a fully equipped gym and 84 active clients.

How did you get into fitness?

Josh - Fitness has always been my passion and my escape. When I was younger I used to suffer with a lot of anger problems. I had a lot of issues growing up, with myself and at school. When I first started training the idea was to get bigger, I was simply insecure with how I felt about myself. I had no idea the impact getting fit would have on my mindset. When I started noticing the positive effect it was having on the way I felt about myself, and not just the impact it was having on my body, it changed everything. I suddenly realised how I could use this to help other people.

I began by volunteering at my local gym, that snowballed. I loved it and managed to get onto an apprenticeship scheme through probation services with them. This led to them employing me and enabling me to become a trainer.

I was constantly progressing my skill set and knowledge, doing mentor-ships, coaching classes and various courses. At first impact of this was huge and I started getting some great results for my clients.

However, I got to a point where I realised knowing more about anatomy and nutrition was not going to get me any more clients. So my focus swapped to the business and marketing side.

What made you choose the Fitness Marketing Agency (FMA)?

Josh - I first came across FMA when I started receiving very clever pieces of marketing through my own door from others in the fitness industry. I really enjoyed the thought of doing that own kind of thing with my own business.

How did you market yourself prior to FMA?

Josh - We had got better at marketing and were having some success with certain campaigns we ran. However, when it came to building landing pages, Facebook, I didn’t really know what I was doing. It was hit and miss, one month we might get a campaign out there – but I would need to do the landing page, write the copy and I had no direction with what I really wanted to do. So it was all about random.

What impact has it had on your business?

Josh - Since working with FMA, not only are we getting more leads and clients from our paid advertising we are also getting more from organic feeds too. They have enabled us to create a foothold locally now, where only this morning a prospective client sat in front of me and I asked them where they had heard of me and they said ‘you’re everywhere!’

FMA has enabled us to do that. They have ensure there are more eyeballs on our content locally, complimenting the other things we are doing outside Facebook. They have helped us grow not just the leads and sales by direct response ads where we are selling to the market, but also by generating more enquiries and conversations with potential customers through interest pieces. I put that down to having a consistent, strategic, marketing platform.

What impact has it had on your fitness business?

Josh - Over the last six months we have been a lot more strategic and systematic with our marketing, specifically on Facebook. This elevated our client numbers from 65 to 84. The reason I trust FMA with our marketing efforts is because you have got experts there who direct you and give you focus. They are full of ideas on stuff you can implement. So you don’t need to take up valuable head space wondering what your next video should be, or what your next Facebook ad should say. There is a team of experts that are always there, to answer and questions you have or address and queries. Or simply, help you implement some of the marketing tools we know work. Knowledge is only power if you know how to implement that knowledge, that is what FMA is all about

Any advice you could give to other business owners thinking about using FMA?

Josh - One bit of advice I could give to any business owner out there in the fitness industry is to out source the aspects of your business which you are not intrinsically motivated to perform or do not have the particular skill set required. As you will get faster, more effective results if you trust someone else with these aspects of your business and you will learn more doing this process.

About Ricky Berry

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